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Syracuse Crunch

Syracuse Crunch

Andrea Marino

Andrea Marino joined the Crunch full time for the 2014-15 season as sponsorship services manager after spending the 2012-2013 campaign with the Crunch as an intern, contributing to game operations, public relations and marketing.
 
In her time with the organization, most recently as Director of Corporate Partnerships, Andrea has played an integral role in partnership acquisition and fulfillment. She oversaw sponsor obligations during two of the Crunch’s premier events, the 2014 Toyota Frozen Dome Classic and the 2016 Toyota AHL All-Star Classic, and played a key role in an 11-year sponsorship agreement between Onondaga County, Upstate Medical University and the Crunch that included naming rights of the Upstate Medical University Arena at Onondaga County War Memorial.

Under Andrea's leadership, the Crunch’s sponsorship efforts have been recognized annually by the AHL for exceeding the league's corporate cash account renewal rate standard. Following the 2022-23 season, the team received all three of the league’s sponsorship awards – generating more than $300,000 in new corporate cash, increasing renewed cash revenue by 6.34% and growing overall corporate cash revenue by 28.18%. Most recently, she oversaw the Crunch’s highest overall corporate cash revenue generating season and highest renewed cash revenue, while having a personal-best selling season in 2023-24.

In her role, Andrea oversees the management and contract fulfillment of more than one hundred corporate partners, while maintaining sponsorship inventory. She also coordinates with public relations, game operations, community relations and ticketing departments to create and execute sponsor programs along with developing and managing marketing initiatives.

Andrea was selected as a member of the CNY Business Journal's 40 under Forty Class of 2024 for excelling in the workplace and in the CNY community.

A native of Waverly, New York, Andrea graduated from Ithaca College with a degree in integrated marketing communications in 2012 and received a M.S. in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University in 2013.